Microsoft has appointed its top advertising-sales executive to head the MSN online business.

　　Joanne Bradford will run all aspects of MSN, including the MSN.com Web portal and all of its associated channels.

　　MSN will be familiar territory for Bradford. Before taking the company's top ad-sales job, she was responsible for sales at MSN. She has been at Microsoft since 2001.

　　Bradford's position — officially corporate vice president and chief media officer — is a new one at MSN. The organization's previous leadership was more technology focused.

　　微软已经任命其高级广告主管乔尼·布拉德福德担任MSN在线业务部门的负责人，该部门一向被公司视为有着巨大的发展潜力。

　　据悉，她将全面负责MSN部门的工作，包括MSN.com网络门户和所有的相关频道。

　　MSN是布拉德福德熟悉的领域。在担任微软高级广告销售官员的职位之前，她曾在MSN担任销售工作。她从2001年以来一直在微软工作。

　　布拉德福德的正式职位名称是公司副总裁和首席媒体官。这是MSN新设立的一个职位，MSN以前的领导职位主要以技术为主。